Beauty Insights

The amy kitty Journal

Makeup trends, formulation deep-dives, OEM/ODM manufacturing insights, and the business of beauty — written by our chemists, makeup artists, and brand strategists.

Featured

Trends

The Matte Lipstick Trends Dominating 2025

From deep wine reds to terracotta nudes, discover the shades and formulations defining beauty this year across the Middle East and Latin America.

2025-03-156 min read

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All Trends Tutorials Ingredients Business Sustainability

Trends

The Matte Lipstick Trends Dominating 2025

From deep wine reds to terracotta nudes, discover the shades and formulations defining beauty this year across the Middle East and Latin America.

2025-03-156 min

Tutorials

How to Find Your Perfect Foundation Shade

A comprehensive guide to identifying undertones, testing shades, and achieving a seamless match for every skin tone.

2025-03-088 min

Business

OEM vs ODM: Which Is Right for Your Beauty Brand?

Understanding the difference between private label (OEM) and custom manufacturing (ODM) is crucial for new beauty entrepreneurs.

2025-02-287 min

Skincare

Building a Skincare Routine for Latin American Climates

Humidity, altitude, and strong UV — tailor your skincare to tropical and high-altitude environments.

2025-02-159 min

Ingredients

Why 24K Gold Is the Luxury Ingredient of the Moment

From ancient Egyptian rituals to modern serums, gold has been treasured for its skincare benefits for millennia.

2025-01-305 min

Industry

Understanding Beauty Standards in the Middle East

A deep dive into the preferences, rituals, and product demands shaping the Gulf beauty market.

2025-01-188 min

Insights for Beauty Brands & Makeup Lovers

Whether you're a beauty entrepreneur researching OEM manufacturers, a formulator exploring clean ingredients, or a makeup enthusiast chasing the latest trends, our blog delivers expert, actionable content. Subscribe to stay ahead in the fast-moving world of color cosmetics.